The company didn’t comment on claims that other AI apps have been allowed through without age restrictions. Responding to the WSJ, Apple said that it is investigating Blix’s complaint, and pointed to the ability of developers to file an appeal with the App Review Board. In rejecting the update, Apple told Volach that “your app includes AI-generated content but does not appear to include content filtering at this time.” It said that because the app could potentially generate adult content, it must use the 17+ age restriction. The software developer disagrees with Apple’s decision.Īpple took steps last week to block an update of email app BlueMail because of concerns that a new AI feature in the app could show inappropriate content, according to Ben Volach, co-founder of BlueMail developer Blix Inc., and documents viewed by The Wall Street Journal. Volach told the WSJ that Apple had blocked the update.Īpple has delayed the approval of an email-app update with AI-powered language tools over concerns that it could generate inappropriate content for children, according to communications Apple sent to the app maker. The tech is powered by OpenAI’s latest ChatGPT chatbot. The latest BlueMail update includes AI features designed to pull text from past emails, in order to help you write new ones. Apple blocked ChatGPT-powered update to BlueMail The developer also previously filed a (frankly ridiculous) lawsuit, claiming that the Sign In With Apple feature infringed a patent held by the developer. I think I’m supposed to sign out of all devices first, maybe that’s the blocker. I’m allowed to change the primary email address on the account but not the account name itself. He said that the company told him the inclusion of AI-generated content required the use of a 17+ age restriction, to guard against minors being exposed to inappropriate content… BlueMail and Apple have historyīlueMail developer Blix doesn’t exactly have the best of relationships with Apple.īlix was, alongside Epic Games, one of the founding members of the Coalition for App Fairness, set up to fight the cut Apple takes from the App Store. For email it’s interchangeable, haven’t been successful in changing the AppleID though.

BlueMail cofounder Ben Volach says that Apple blocked a ChatGPT-powered feature included in an update to the iOS app.

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